Is Google Just a Scapegoat for Newspapers?
WebProNews recently interviewed Search Guru Danny Sullivan and discussed several things including the newspaper industry and how it views Google as a threat. Do you think Google is the problem? Share your thoughts here.
Sullivan, who actually got his start in newspapers, thinks members of the news paper industry who blame Google are missing the big picture in that they should be embracing the traffic that Google sends their way. He says their way of thinking is outdated.
"They get to be in Google News, when lots of people can’t be there," he says. "And they get a lot of traffic off that that people would love to have and could figure out a way to monetize."
Sullivan discusses this more in the above clip, as well as a few other things like:
- What content is free for public use?
- The possibility of a solution for the newspaper industry
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